The fashion industry is one of the world’s top polluting industries at a time when climate change is threatening the planet. The reason? Fast fashion.

Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing. The clothing is cheap, trendy, and disposable. Think H&M, Zara, Target, Walmart etc. Fast fashion markets, encourages and facilitates shoppers to unapologetically update their wardrobes each season to keep up with the latest styles and hot trends.

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